Primary and secondary packaging play two of the most important roles in product marketing for brands large and small; from food, retail, and consumer goods to industrial and the exploding world of eCommerce, it's a brands voice, and its first impression to a consumer, you've got to make it count. Did you know package shape can influence a purchase?

If you have a start up business in retail and consumer goods markets, you have plenty of hurdles to overcome as you get your product off the ground. According to an article from Fortune.com and featured by Forbes, 90% of start ups fail. The reasons so many fail are varied and range anywhere from lack of need in the market, lack of funds, the wrong team, or simply strong(er) competition; one way to keep your business on the right track is finding the ideal product packaging, processes, suppliers that will help guide your business and your product launch to success.

The last thing that you want to worry about is your product leaving your business or facility and ending up at it’s destination damaged or completely destroyed. Unfortunately this isn't a rare occurence. No matter if it's your fault due to packaging issues or someone elses as it's in handled transit, it's a representation of your product and brand to the person or business receiving it. In fact, pallet loads can even be turned away at the distribution center, costing thousands for one unit. This can not only cause significant delays in delivery, but also potential damage to your business relationships. When shipping damage occurs you then have to ship out a new product to replace the damaged goods, which can end up costly for your business . The process itself of even looking into where the damage occured or who is liable can be grueling in itself. Additionally, figuring out if the cost will be covered by the carrier or damager and whether they have the insurance to cover it can be a whole other issue in itself. Even if the third party has the insurance to cover it, damaged goods claims can take a bit of time and in most cases, it may be easier to take on the cost yourself for the time spent on monitoring the claim or waiting.

What is anti-static packaging (ASP)? How can it benefit your business? Why is it beneficial for non-electronic consumer goods, too? In order to answer these questions you first have to understand why it is needed. The short answer: The main driver of electronics damage is improper packaging. Also, static attracts dust, which is not attractive to a consumer. The age of electronics is beyond upon us, and now we are developing faster, smaller devices that are all the more sensitive to electrical damage. Electrostatic discharge (ESD )is well-known in the electronics manufacturing industry due to the sensitive nature of the components that are required for their finished goods. You can rely on ASP to reduce damaged goods throughout the supply chain, and to keep your products clean in any environment. By gaining a better understanding of the causes of ESD, you can ground (see what I did there?) your business by following best practices in proper packaging

As you probably already know, there are many factors that come into play when you are packaging food products, and we understand that generalizing food as a category really broadens the scope. With numerous types of foods, each with different regulations and guidelines that must be followed it can be an overwhelming topic. Which is why we're covering the top six 'need-to-know' topics that any type of food manufacturer should know for their product packaging.

The summer sun brightens our days and keeps us warm, but it can take a toll on your product packaging. If you manufacture temperature sensitive goods such as chocolates, produce, flowers, meats or other perishable items including pharmaceuticals or certain health care products, it's imperative to have procedures in place for proper handling of your packaged goods in any type of climate. In order to keep damages and repackaging to a minimum, we've gathered some tips to guide you during the dog days of summer.