Who knew you could impact your product footprint so much? I recently came across a creative packaging design for Chapstick that is worth mentioning in our blog. The clever design of the packages allowed for more product in less space and easier restocking, with all of the benefits associated with a reduced footprint.

The opportunities to reduce packaging costs and to reduce the number of packaging materials required for your products are ample, but sometimes you need to be a little (or a lot) creative. Reducing costs through smart packaging design provides several benefits not only for your brand but also for the environment and the consumer. While your brand saves money and reduces its environmental impact, there is an opportunity to also reduce your in-store footprint, taking real advantage of the highly coveted and very limited shelf space. At a 10,000' level, here are some of the options you have for packaging material reduction:

We have customers that need Supply Chain Services, and we do what we can to provide for them, whether planned or in a pinch. Here is a recent, real-life example of our capabilities coming together for a customer to make them more efficient for their customers.

Have You Given Thought To All Of Them? We all know in order to get your product out of the store, you have got to get it into the store. Offer your retail outlets varied Product Placement Options! The greater the number of options that you offer to the retailer, the greater the chances that the retailer places them. This is a conversation about product placement, not about package design (although, we can help you with that). Here are some of the options available:

After doing some initial research, you have concluded that point of purchase displays might be a good marketing and sales tool for your company. You want to sell more of your retail products and consumer goods, and it seems like this may be the best way to do that. However, your not entirely sure that POP displays are, in fact, a good fit for your business. Sure, you know what a POP display is and how they work. But, you want to get a deeper understanding of the value they can offer your business. Fortunately for you, you are in the right place! Industrial Packaging has been implementing POP displays for countless businesses from small retailers to fortune 500 companies for decades! We know POP displays like peanut butter knows jelly. And, we want to help you figure out if a point of purchase display is a good fit for your products! This article will explain why your company may want to use POP displays to enhance your branding, marketing, and sales capabilities. With the information in this article, you will know if they are a good fit for you!

It CAN be easy.. A great way to get your next idea in front of the audience you desire is by outsourcing. We have the resources to help design, acquire, produce, assemble, and ship your completed package to the people who will be as excited as you are to see it.