In the age of the technology boom it's important to take a look at how you bring your products to market. Do you need to consider the boom in e-commerce when it comes to your current packaging designs? Some believe it's necessary depending on your product line and target markets while others are using it as a way to catapult their business by packaging with a new set of eyes and creativity, creating a bond between the consumer and the brand. How has the digital age influenced product packaging? Here's the latest on how digital is influencing packaging aesthetics and how you can too, with research to back it up!

Flexible packaging is one of the fastest growing forms of packaging in the industry and it doesn’t look like that growth is stopping anytime soon. Not only is it beneficial to both manufacturers and retailers, but it also has it’s perks for consumers as well. Flexibility is the name of the game, not just in a tangible sense. The options available in the flexible material space are almost endless! Read on to learn why flexible packaging is so innovative and the great perks that come along with transitioning to using it to package your products.

The advantages of shrink packaging for consumer goods are plentiful, and utilizing shrink to package your products in 2018 should be a serious consideration for brands looking to improve shelf appeal and reduce costs. Here are some of the reasons that shrink shouldn't be ignored this year:

There are many different factors you should take into account as you are selecting new packaging machinery for your operation. We dive into the important things you should look for and why.

While the costs associated with packaging automation may seem daunting, you may be surprised by how quickly machines can eventually pay for themselves, and then some. With the right strategies in place, an automated packaging process can have a big impact on your financials.

As a forward-thinking company with your eyes set on growth, you’re likely assessing every factor that drives your revenue and bottom line. Every year, you’re brainstorming ways to improve in the coming year, and that should include your packaging design.