The Flexible Packaging Blog
Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.
I help CPG brands find the right contract packaging partner through content that answers real questions. I get to do that alongside a team whose values actually match mine: respect, teamwork, and always getting better. I also appreciate the psychology behind decision-making. Outside of work you'll find me hiking with my partner and dog, learning German and Spanish, pulling tarot cards.
By:
David Roberge
October 10th, 2018
Shrink film is a packaging material made up of polymer plastic film. When heat is applied it shrinks tightly over whatever it's covering. Shrink wrap and shrink film are very versatile materials, and can be used in a large variety of packaging applications. Some common uses of shrink wrap are for wrapping food, gift baskets, boxes, toys, books, soaps, etc. There are many reasons you may want to utilize shrink film for your product packaging. Along with being lightweight and durable, it keeps your products safe from outside elements, increases shelf life and tamper-proofing and makes your product shine!
Packaging Materials | Environment | The Business of Packaging | Investment | Packaging Design | Food Packaging
By:
David Roberge
September 13th, 2018
As the need for more packaging rises, it's important to remember what that means for our environment. Because of this, many companies are starting to use or create a deadline for sourcing more sustainable packaging materials to ensure that the footprint they leave once the packaging becomes waste is minimal. This post will share the different ways in which you and your team can help decrease packaging waste. These tips are easy to implement and will help both your company and the environment.
Packaging Materials | Environment | The Business of Packaging | Plant Performance | Investment | Packaging Design | Food Packaging
By:
David Roberge
September 6th, 2018
For many companies, selecting a packaging materials supplier can be a daunting experience, mainly because most manufacturers are unaware of the complexity involved in modern packaging. Whether you are a small to mid-sized company venturing into new product packaging or a large, established organization looking to change suppliers, the research process of finding the right supplier is pretty similar. This post will help provide insight on what to consider when trying to find a packaging materials supplier as well as the right questions to ask when speaking with sales representatives.
Packaging Materials | The Business of Packaging | Investment | Packaging Design | Food Packaging | Packaging Psychology
By:
David Roberge
August 23rd, 2018
Augmented Reality, known as AR, is a concept where we use technology to superimpose virtual information on to the world that we see. Gaming is one popular application of this technology. Did you know that product packaging is another? In fact, augmented reality has incredibly useful applications in the packaging industry. This fascinating technology can be used to enhance product packaging, improve brand loyalty, attract new customers, and stand out from competitors. The best part? Often, all you need is a QR code or a bit of minor tweaking to your package design.
Equipment | The Business of Packaging | Plant Performance | Investment | Shipping Protection | Food Packaging | Warehousing
By:
David Roberge
August 2nd, 2018
Reliability is a key component when choosing any kind of machinery or mechanical device. When hundreds of thousands of products and a business’ entire distribution process is on the line, reliability becomes even more important. Considering which machines or manufacturers are the best is a subjective process. What is best can mean one thing for a smaller business and something very different for a larger one. Best can also mean different things depending on your specific packaging needs, regardless of volume.
Packaging Materials | Environment | The Business of Packaging | Investment | Packaging Design | Food Packaging | Packaging Psychology
By:
David Roberge
July 26th, 2018
If you want to achieve maximum efficiency with your production and packaging strategies, it’s never been enough to operate with a day-to-day, tactical mentality. This short-term mindset will only go as far as helping you accomplish daily tasks and meeting project goals. But in 2018 especially, it takes a much more proactive approach to realize long-term organizational success and achieve the efficiencies that have a lasting impact on your bottom line and growth.