Whether you are getting ready to package your first products or have been packaging items for some time, it is essential to understand that packaging is not "just packaging." It is crucial to fathom that your packaging is an extension of your marketing department and, more importantly, your brand and your company. Thinking of packaging as an afterthought or a less important aspect of your marketing plan could be a vast and potentially costly mistake. But how does packaging really integrate with marketing? Is there a right way and wrong way to think about packaging and marketing integration? In what ways are packaging materials an extension of your marketing efforts? How can your packaging enhance your approach to marketing, advertising, brand awareness, and the buyer's journey and customer experience? This may seem like a lot to consider. However, we will break down how you can ensure that your packaging is being leveraged as a quality lead-generating aspect of your marketing initiatives. After reading this article, you will understand why packaging is a great marketing tool to have in your marketing department's toolbox.

Like you, many food, beverage, and consumer product companies are looking to package their products in bundling film. And also, like you, these companies often inquire about the cost of bundling film. But, pricing for bundling film is not exactly cut and dry at the moment. This is due to reasons including global-supply chain issues, resin market challenges, and the high demand for this type of flexible packaging film. To complicate matters for buyers, many vendors will attempt to put you in front of a sales rep before they give you the pricing information you are seeking regarding bundling film. Don't worry. We won't do that to you. We know how annoying that is. Instead, in this article, we are going to give you the bundling film pricing that you are seeking. And, we will also explain the factors that have lead to the current cost of this type of packaging film. After reading this article, you will know how much bundling film costs. You will also know if buying bundling film is the right choice for your company.

Perhaps you are new to purchasing shrink film, and you are looking for the proper vendor to buy your flexible packaging films from. Then again, maybe you have a few different products that you are already packaging on your in-house packaging line. And, you are using both single-wound and centerfold shrink films for various applications. Regardless of your reasons for purchasing these films, you are looking for the best packaging materials vendor to buy from. You want to make sure that you choose the most appropriate vendor for your business and your purchasing requirements. You have found many options by searching online, word of mouth, and other avenues of information collecting. But, what you really want is a guide to choosing the right vendor for your unique needs. Fortunately, you will find that this article has precisely what you are looking for. As a multi-generational packaging materials vendor, Industrial Packaging has helped countless clients chose the right packaging supplies partner, even if it is not ultimately us! And we can do the same for you. This article will review your options for packaging materials vendors. After reading this article, you will be able to choose the packaging materials seller that makes the most sense for your business, products, and personal requirements.

After deciding that you want to package your products in shrink film, you began your journey to find the proper packaging equipment for your product packaging needs. You have learned that in addition to a heat tunnel and conveyors, you will also need to purchase a heat sealer. After researching the different types of heat sealers, you have decided that a side sealer is the appropriate type of heat sealer for your packaging line. You are looking to buy a side sealer. But, you are having trouble getting pricing information. Most of the dealer's websites you have visited will not give you straightforward pricing and are attempting to force you to speak with a sales rep. However, you are not ready to speak with a sales professional yet. You just want a solid ballpark price for a side sealer without having to talk with anyone first. Despite your efforts, you have not been able to find this information, and you are finding this whole process to be more than a little frustrating. Don't worry. We are here to help! With over six decades in the packaging machinery industry, Industrial Packaging has helped countless clients find pricing for side sealing equipment. And, we can do the same for you. This article will give you a foundational ballpark price for a side sealer. When you have completed reading this article, you will understand how much a side sealer costs and what additional items can increase or decrease the cost of your equipment.

As a company running an in-house packaging line, you’ve got to admit that it has been a complicated couple of years. Between months of unexpected downtime due to the COVID pandemic, the labor shortage of 2021, the ever given container ship debacle, and now the great resignation, running an in-house packaging line has been anything but easy. It seems that your supply chain has been taking hit after hit, month after month, for some time now. As we head closer to 2022, you want to make sure that you make the best choices for your in-house packaging line as we dive deeper into this new world and the significant changes that have come with it. In many ways, business will never be the same again. But, for a company with an in-house packaging line, things are even harder to predict when choosing which actions should be taken to keep your production running. But what exactly does that look like? Should you hire more line workers? Or would it be better to partially automate your packaging line? With the ever-looming complexities of COVID variants and the possibility of other unexpected black swan events, perhaps it makes more sense to fully automate. But is automation right for your business? Truth be told, there are no simple answers to these questions. Each of the options mentioned above has its pros and cons. And those variables will undoubtedly change from one scenario to the next. How can you be sure that you are making the right choices for the safety of your employees, clients, and business partners? Navigating a semi-post-pandemic ecosystem may seem like an insurmountable challenge, but life and business must go on. While we can’t predict the future, we can look back on recent events and make educated guesses about the best course of action. With over six decades in the packaging industry, Industrial Packaging has traversed the stormy seas of change within this ecosystem to great success. And we can help your business to do the same. This article will review your options for running an in-house packaging line in 2022 and beyond. With the information in this article, you will be able to select the best options for the safety and success of your people, products, and brands.

Maybe you are a food company in Trenton. Or, perhaps you are a consumer goods manufacturer in Newark. Then again, you could be a producer of pharmaceuticals in Cranford. Regardless of the type of business you are in, one thing is for sure. You want to buy packaging machinery for your business. You are looking to source a packaging machinery vendor. And, you have been scouring the internet for a place to buy packaging equipment like a cat hunting mice in the pine barrens. But you'd have had better luck trying to find the Jersey Devil! Sure, you have come across many packaging companies. But, how can you know for sure if they are the right packaging company for your business? There are so many to choose from! And, you are not sure where to start when attempting to find the right packaging vendor for your company. You don't just want to choose one willy-nilly. But, you are not sure what goes into selecting the appropriate packaging partner for your New Jersey-based business. Well, it's a good thing you have stumbled across Industrial Packaging during your search. With over sixty-five years in the packaging industry, Industrial Packaging has learned the ins and outs of choosing the proper packaging vendors in the Northeastern USA. This article will help you understand your options when choosing a packaging vendor in New Jersey. After reading this article, you will be able to select the best packaging vendor for your New Jersey-based business.