The flexible packaging movement is proving to be a highly fluid one, and the new year is poised to bring about a distinct, industry-wide transformation. Flexible packaging trends seem to be bending toward the consumer in 2019, with a major focus on the areas of sustainability, convenience and e-commerce. As brands remain hyper-focused on consumer preferences, packaging technology and standards are moving in the same direction. Discover what changes are in store for the new year, and find out how these shifts can impact your own brand.

The world of product packaging is transforming, and it’s important for online retailers to stay current in this area if they’re looking to achieve continuous business success. Flexible packaging is not a casual buzzword or a passing trend, but rather an increasingly popular means of deriving greater value and benefit from the product packaging process.

Another year has come and gone. As you reflect on what you’ve learned over the past 12 months and how you can improve your brand efforts in 2019, it’s important to keep a close eye on product packaging trends.

Flexible film is essential for any company that needs to package consumer and institutional products, especially for industrial applications. Exceptional flexibility is key to protect, market, and distribute a vast array of products without damage. From ensuring food safety and extending shelf life, to providing even heating, barrier protection, ease of use, resealability, and superb printability, the packaging industry continues to advance with flexible packaging offerings at an unprecedented rate. The benefits of flexible packaging cannot be overstated. Lightweight and easy to open, carry, store, and re-seal, flexible packaging extends the shelf life of many products, especially food, and has a positive sustainability profile.

2019 is fast approaching, which means it’s a good time to think about the state of the e-commerce packaging industry. By understanding where it’s headed and what trends are on the horizon, you’re in a better position to ensure that your business stays current and competitive.

If you haven’t switched over to flexible packaging yet (or you aren’t at least considering it), it’s time to stop and think about why. Flexible packaging has been at the forefront of packaging innovation for decades, and its popularity continues to explode across a myriad of product industries. Not sure why this packaging solution has become such a big deal? You might be missing some critical facts and insights that shed a bright light on the subject.