The Flexible Packaging Blog

Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.

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The Business of Packaging | Supply Chain Services/ Contract Packaging | Plant Performance | Investment | Packaging Psychology | Fulfillment | Warehousing

By: David Roberge
October 27th, 2017

As a business owner, you know that making sales is probably the most exciting part of your business. But what happens after the order is placed? Somehow your product needs to end up in your customer's hands. If you've been manufacturing, distributing, and selling for a while, you've probably thought about storage space, shipping, and fulfillment. And, while you could do all of this stuff yourself, you may be able to save time and money by outsourcing these elements of your business to a contract packaging company. For over two decades, Industrial Packaging has been managing warehousing and fulfillment as part of our contract packaging services for countless businesses. This article will explore how outsourcing your warehousing and fulfillment responsibilities to a contract packaging company can benefit your business.

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Equipment | Packaging Materials | Environment | The Business of Packaging | Supply Chain Services/ Contract Packaging | Packaging Design | Food Packaging | Packaging Psychology

By: David Roberge
October 19th, 2017

Great packaging is a must for anyone producing physical goods. It tells your customers about your company, your product, and what you stand for. Not only do you have to get creative with your packaging, you need to attract your customers and get them excited to buy. When it comes to packaging food, however, there are even more things to consider.

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Equipment | Packaging Materials | Environment | Plant Performance | Shipping Protection | Food Packaging | Packaging Psychology

By: David Roberge
October 5th, 2017

2018 is right around the corner, and as the leaves begin to change color, retail brands and consumer goods manufacturers, Packaging Designers and Engineers are gearing up for what changes are to come, and what changes they can bring in their respective packaging worlds in the coming year.

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Packaging Materials | The Business of Packaging | Supply Chain Services/ Contract Packaging | Food Packaging | Packaging Psychology

By: David Roberge
September 20th, 2017

Halloween is coming, and that means millions of Americans are stocking up on candy. Odds are you’re going to be giving out special, made-for-Halloween treats. The thing that distinguishes Halloween candy the most from other candy is it’s packaging. You have got to design a creative package for your retail product during the holiday seasons! Most businesses are planning for the Christmas and winter holiday pushes right now and Halloween packaging has already been signed, sealed and delivered. That doesn't mean the tips we discuss below can't be helpful for any holiday or seasonal packaging promotions. so use these ideas in your planning for the upcoming holiday season, and keep them in mind for Halloween 2018. The National Confectioners Association has reported 65% of consumers will pick themed packaging over plain packaging during the Halloween season. Every year millions of people are inspired by Halloween product packaging at the point of sale, and more and more manufacturers are taking advantage of seasonal packaging. You will see more limited edition packaging tailored for Halloween and other holidays as digital printing and technology make shorter runs economically feasible. This post will will walk you through some tips for capitalizing on your Halloween themed packaging so that you can get your piece of the 8.4 billion spent on the holiday this year and next.

Blog Feature

Packaging Materials | The Business of Packaging | Packaging Design | Food Packaging | Packaging Psychology

By: David Roberge
August 30th, 2017

Primary and secondary packaging play two of the most important roles in product marketing for brands large and small; from food, retail, and consumer goods to industrial and the exploding world of eCommerce, it's a brands voice, and its first impression to a consumer, you've got to make it count. Did you know package shape can influence a purchase?