The Flexible Packaging Blog
Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.
Packaging Materials | The Business of Packaging | Packaging Design | Shipping Protection | Packaging Psychology
By:
Nathan Dube
May 2nd, 2019
Carded packaging is a type of packaging which includes three subcategories. Skin, blister, and clamshell packaging supplies are widely used across the world, but what are differences between these three items? From fishing supplies to hardware, from pharmaceuticals to arts and crafts, the applications for these packaging types are virtually endless, but each of them has their own subtle differences and uses. While all in the same class of packaging supplies, clamshell, skin, and blister packaging are each a unique product in and of themselves. Below we will dive into a broad description of each type of carded packaging, discuss their uses and benefits as well as potential downfalls and environmental impacts.
Packaging Materials | The Business of Packaging | Packaging Design | Packaging Psychology
By:
Nathan Dube
April 25th, 2019
In the entertainment world, virtual reality is very popular. When it comes to business, augmented reality is where it’s at. AR allows people to interact with digital media in real time without having to wear a headset. It has many potential applications in marketing, advertising, education, and engineering.
Packaging Materials | The Business of Packaging | Packaging Psychology
By:
Nathan Dube
April 18th, 2019
With demand for industrial packaging supplies steadily growing year after year by 2.9%, we expect the industry to be around $980 billion by 2022. What dynamics have lead to this growth you may ask?
Packaging Materials | The Business of Packaging | Food Packaging | Packaging Psychology
By:
David Roberge
March 27th, 2019
Color psychology plays a big role in advertising and retail sales. Package color has a notable effect on consumers and can turn them on to your product or chase them away. Depending on the demographics of your target market, the colors you choose to employ on you packaging materials can make or break the success of a product. While color psychology is not exactly magic, it can have an almost metaphysical effect on your customer base. Choosing the right colors to invoke the right emotions is a tightrope act that when done correctly, can produce amazing results. But which colors are right for your packaging?
Equipment | Packaging Materials | Environment | The Business of Packaging | Plant Performance | Investment | Packaging Design | Packaging Psychology
By:
David Roberge
March 21st, 2019
You may wonder why a packaging company would write an article about "Zero Waste Packaging." I mean, that seems counterintuitive, doesn't it? I am sure you are thinking something along the lines of, "if zero-waste packaging were to be fully adopted by corporations and the public alike, wouldn't you go out of business?" While we genuinely appreciate your concern for our well-being, don't worry. While zero-waste packaging could, in theory, pose such a threat, full adoption on a national, let alone a global level, is many years in the future, if at all. Still, zero-waste packaging is an essential topic for us to discuss, as there are both pros and cons to current zero-waste packaging materials, programs, and associated elements. In this article, we will explain what zero-waste packaging is, how it works, and many other topics surrounding the idea of zero-waste packaging. After reading this article, you will have a solid basic understanding of zero-waste packaging and its role in product packaging today and in the future.
Equipment | Packaging Materials | The Business of Packaging | Plant Performance | Investment | Packaging Design | Food Packaging | Packaging Psychology
By:
David Roberge
March 14th, 2019
Packaging trends pop up pretty quickly, and even when you have your finger on the pulse of the industry, there are always innovative new ways to present your items that you may not have considered. One of the most convenient, flexible, and trending new options are stand up pouches. They’ve been around for decades, but with the public’s growing interest in efficiency and waste reduction, they’re rapidly growing in popularity. Basically, stand up pouches are soft sided containers that stand up on their own, unsupported. They usually have a resealable zipper, track, and/or spout, and can carry solid, liquid, or powdered items.