In the entertainment world, virtual reality is very popular. When it comes to business, augmented reality is where it’s at. AR allows people to interact with digital media in real time without having to wear a headset. It has many potential applications in marketing, advertising, education, and engineering.

With demand for industrial packaging supplies steadily growing year after year by 2.9%, we expect the industry to be around $980 billion by 2022. What dynamics have lead to this growth you may ask?

Color psychology plays a big role in advertising and retail sales. Package color has a notable effect on consumers and can turn them on to your product or chase them away. Depending on the demographics of your target market, the colors you choose to employ on you packaging materials can make or break the success of a product. While color psychology is not exactly magic, it can have an almost metaphysical effect on your customer base. Choosing the right colors to invoke the right emotions is a tightrope act that when done correctly, can produce amazing results. But which colors are right for your packaging?

You may wonder why a packaging company would write an article about "Zero Waste Packaging." I mean, that seems counterintuitive, doesn't it? I am sure you are thinking something along the lines of, "if zero-waste packaging were to be fully adopted by corporations and the public alike, wouldn't you go out of business?" While we genuinely appreciate your concern for our well-being, don't worry. While zero-waste packaging could, in theory, pose such a threat, full adoption on a national, let alone a global level, is many years in the future, if at all. Still, zero-waste packaging is an essential topic for us to discuss, as there are both pros and cons to current zero-waste packaging materials, programs, and associated elements. In this article, we will explain what zero-waste packaging is, how it works, and many other topics surrounding the idea of zero-waste packaging. After reading this article, you will have a solid basic understanding of zero-waste packaging and its role in product packaging today and in the future.

Packaging trends pop up pretty quickly, and even when you have your finger on the pulse of the industry, there are always innovative new ways to present your items that you may not have considered. One of the most convenient, flexible, and trending new options are stand up pouches. They’ve been around for decades, but with the public’s growing interest in efficiency and waste reduction, they’re rapidly growing in popularity. Basically, stand up pouches are soft sided containers that stand up on their own, unsupported. They usually have a resealable zipper, track, and/or spout, and can carry solid, liquid, or powdered items.

One of the hottest new trends to hit the packaging world is the introduction of opaque packaging films, particularly for e-commerce businesses that ship a diverse array of items to consumers all over the world. Opaque packaging films are new films that eliminate the need for traditional corrugated boxes and fillers. With this innovation, the machinery wraps items as they are, cutting out bulky packages. And because the film is opaque, what’s inside remains private. This new type of film cuts down on waste, reduces costs, maintains privacy, takes up less space, improves overall efficiency, and upgrades the consumer experience.