If you haven’t switched over to flexible packaging yet (or you aren’t at least considering it), it’s time to stop and think about why. Flexible packaging has been at the forefront of packaging innovation for decades, and its popularity continues to explode across a myriad of product industries. Not sure why this packaging solution has become such a big deal? You might be missing some critical facts and insights that shed a bright light on the subject.

The use of flexible packaging and flexible films is growing across almost every industry, as manufacturers of consumer goods discover the innovation’s valuable advantages. Flexibility in a packaging solution, in and of itself, is reason to consider the option. But there’s even more benefit to glean from flexible packaging film. From customization and versatility to cost savings and consumer appeal, it’s difficult to find a reason not to employ this form of packaging.

If you’ve heard about the benefits of shrink film for product packaging and you’re interested in applying this option at your business, you’re making a smart move. Shrink film is an excellent packaging solution for many types of products, offering valuable advantages like flexibility, durability, printability, shelf appeal and environmental friendliness. Even so, implementing a shrink film packaging design and process can be confusing if you don’t have sufficient information.

Just a few short weeks ago, Governor Jerry Brown made California the first U.S. state to legally prohibit dine-in restaurants from automatically providing plastic straws to customers. Although this event marks one of the first legislative actions on the matter, the plastic straw ban has become a popular movement among companies and local governments across the country, with many vowing to completely end usage of plastic straws and packaging by the end of 2018.

Research shows that demand for flexible packaging in the U.S. is expected to rise 3.2% per year through 2021. From cost savings to marketing adaptability, the advantages of this packaging option are becoming more widely recognized across an array of industries. The food and beverage sector is no exception, as food brands adopt flexible packaging for more and more types of consumer packaged goods (CPG).

As the need for more packaging rises, it's important to remember what that means for our environment. Because of this, many companies are starting to use or create a deadline for sourcing more sustainable packaging materials to ensure that the footprint they leave once the packaging becomes waste is minimal. This post will share the different ways in which you and your team can help decrease packaging waste. These tips are easy to implement and will help both your company and the environment.