There is a trend in packaging that is playing a growing role in the way that consumer packaged goods (CPG) companies operate. This fast rising trend is the shift towards consumer convenience. The packaging trends towards convenience for CPG companies are a key component to consumer satisfaction. In this article, we talk about how you can use this information to ensure your packaging is cost effective while delivering what the consumer wants.

Going green isn't a new phase that companies are going through. In fact, most companies have been making a shift towards sustainability. This shift includes sustainable packaging materials. That’s not to say that everyone has jumped on the bandwagon yet. Often, it can be easy to overlook how various departments of a company can do their part to be eco-conscious. It doesn't always have to be a drastic change in business practices. Even simple changes can make a difference. Many benefits come along with being sustainable. Going greener with packaging brings many benefits along with it. Sustainability is an essential dynamic to Industrial Packaging. During our six decades of business, we have found what sustainability in packaging truly looks like. In this article, we will take a look at the top 6 benefits of earth-friendly packaging.

In the age of the technology boom it's important to take a look at how you bring your products to market. Do you need to consider the boom in e-commerce when it comes to your current packaging designs? Some believe it's necessary depending on your product line and target markets while others are using it as a way to catapult their business by packaging with a new set of eyes and creativity, creating a bond between the consumer and the brand. How has the digital age influenced product packaging? Here's the latest on how digital is influencing packaging aesthetics and how you can too, with research to back it up!

Flexible packaging is one of the fastest growing forms of packaging in the industry and it doesn’t look like that growth is stopping anytime soon. Not only is it beneficial to both manufacturers and retailers, but it also has it’s perks for consumers as well. Flexibility is the name of the game, not just in a tangible sense. The options available in the flexible material space are almost endless! Read on to learn why flexible packaging is so innovative and the great perks that come along with transitioning to using it to package your products.

The advantages of shrink packaging for consumer goods are plentiful, and utilizing shrink to package your products in 2018 should be a serious consideration for brands looking to improve shelf appeal and reduce costs. Here are some of the reasons that shrink shouldn't be ignored this year:

As a forward-thinking company with your eyes set on growth, you’re likely assessing every factor that drives your revenue and bottom line. Every year, you’re brainstorming ways to improve in the coming year, and that should include your packaging design.